The right sign design can boost your brand visibility and attract new customers. It should include your business name, logo, and some simple graphics to make it clear and easy to understand from a distance.
Legibility is also key; your font size, spacing, and color should be considered to read the sign from different angles and locations.
Customer Service
When choosing a custom sign shop Washington, finding quality customer service is important. This will ensure that your business gets the best possible signage to help attract customers and promote your brand. Local businesses are also more familiar with the local sign ordinances and can assist you in navigating the permit process. They also have experience working with businesses of all sizes and will know how to design a sign to fit your space and budget properly. Online shops can seem convenient as they allow you to place an order from the comfort of your home or office. However, you should remember that the personal interaction offered by a local company is of great value and can make or break your project.
Reputation
A custom sign is more than just a piece of paper or electronic display—it’s your brand’s voice, storefront’s first impression, and a guiding light for your customers. So, choosing a local company with a strong reputation in your area is important.
Local companies make it their business to know the ins and outs of your city’s sign code, regulations, and aesthetics. Moreover, they will be able to guide you through your design process. They may also be able to anticipate changes on the fly, saving you time and money. And most importantly, they can deliver signs that fit your vision. A mobile-friendly sign design tool allows buyers to create signage on their terms.
Experience
Signage is one of a business’s most important tools to make a positive first impression on the community and potential customers. Signage should always align with brand messaging, imagery, and other marketing materials for consistency.
Engaging signage engages its audience. Incorporating visuals, text, and other design elements that encourage the audience to take action can lead to increased revenue for a business.
Offering your customers a preview of their sign designs before they finalize them enhances communication, reduces misunderstandings, and ultimately improves customer satisfaction with the final product. It’s also beneficial to offer this feature if you’re a full-service company that makes and installs the signs your customers purchase. It ensures your company meets local regulations and lets you do the job correctly.
Portfolio
A quality custom sign can be a highly effective marketing tool that increases brand visibility, communicates a message, and entices audiences to visit. The signage a business selects must reflect its branding, be consistent with other marketing materials, and be well-received by its audience. The most successful signage carries a clear call to action and evokes a sense of familiarity and personality within its audience. It also uses high contrast between images, text, and colors to attract attention. Providing customers the ability to preview their designs is also beneficial as it enhances communication, reduces misunderstandings, and ensures that the final product is aligned with expectations. This helps to prevent dissatisfaction and strains on business relationships.
Pricing
The type of sign you need will significantly impact the price. For example, a large pylon or monument sign will cost more than a small painted wood or glass sign.
Additionally, you will want to find out what material the sign company uses for different types of signs.
Determining whether the company is a fabrication shop or a design firm is also important. Some companies design a sign and then send it to another company to be made, which can be inconvenient for businesses that want to work with one team from start to finish. Others make their signs in-house, which is the preferred option for many clients.